Leila Salaman

Art thou on

Giffgaff?!

Role: Lead animator, visual designer & novice actress

Competition: D&AD Newblood

Team: Myself & Amelie O'Sullivan

Brief:

To create an OOH Guerilla Marketing camapign that

extends the original video ad campaign slogan

'Are you on Giffgaff or something?'

Big Idea:

Giffgaff is reminding students,and everyone else,

just how inefficient messaging used to be.

‘Why are other networks still stuck in the past?’

Make the switch to Giffgaff and stop settling for less!

Pictured above is our D&AD submission video explaining the context and insight behind our campaign!